Friday, 21 October 2011

The Low Body Fat Secret Of Bodybuilders And Fitness Models


The secret to getting super lean – I'm talking about being RIPPED, not just "average body fat" – is all about mastering the art of "peaking." Most people do not have a clue about what it takes to reach the type of low body fat levels that reveal ripped six-pack abs, muscle striations, vascularity and extreme muscular definition, so they go about it completely the wrong way.

Here's a case in point: One of my newsletter subscribers recently sent me this question:

Tom, on your www.burnthefat.com website, you wrote:

'Who better to model than bodybuilders and fitness competitors? No athletes in the world get as lean as quickly as bodybuilders and fitness competitors. The transformations they undergo in 12 weeks prior to competition would boggle your mind! Only ultra-endurance athletes come close in terms of low body fat levels, but endurance athletes like triathaletes and marathoners often get lean at the expense of chewing up all their muscle. Some of them are nothing but skin and bone.'

"There seems to be a contradiction unless I'm missing something. Why do bodybuilders and fitness competitors have to go through a 12 week 'transformation' prior to every event instead of staying 'lean and mean' all the time? If they practice the secrets exposed in your book, they should be staying in shape all the time instead of having to work at losing fat prior to every competitive event, correct?"

There is a logical explanation for why bodybuilders and other physique athletes (fitness and figure competitors), don't remain completely ripped all year round, and it's the very reason they are able to get so ripped on the day of a contest…

You can't hold a peak forever or it's not a "peak", right? What is the definition of a peak? It's a high point surrounded by two lower points isn't it?

Therefore, any shape you can stay in all year round is NOT your "peak" condition.

The intelligent approach to nutrition and training (which almost all bodybuilders and fitness/figure competitors use), is to train and diet in a seasonal or cyclical fashion and build up to a peak, then ease off to a maintenance or growth phase.

I am NOT talking about bulking up and getting fat and out of shape every year, then dieting it all off every year. What I'm talking about is going from good shape to great (peak) shape, then easing back off to good shape.... but never getting "out of shape." Makes a lot of sense, doesn't it?

Here's an example: I have no intentions whatsoever of walking around 365 days a year at 4% body fat like I appear in the photo on my website. Off-season, when I'm not competing, my body fat is usually between 8 – 10%. Mind you, that's very lean and still single digit body fat.

I don't stray too far from competition shape, but I don't maintain contest shape all the time. It takes me 12-14 weeks or so to gradually drop from 9.5% to 3.5%-4.0% body fat to "peak" for competition with NO loss of lean body mass...using the same techniques I reveal in my e-book.

It would be almost impossible to maintain 4% body fat, and even if I could, why would I want to? For the few weeks prior to competition I'm so depleted, ripped, and even "drawn" in the face, that complete strangers walk up and offer to feed me.

 

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Okay, so I'm just kidding about that, but let's just say being "being ripped to shreds" isn't a desirable condition to maintain because it takes such a monumental effort to stay there. It's probably not even healthy to try forcing yourself to hold extreme low body fat. Unless you're a natural "ectomorph" (skinny, fast metabolism body type), your body will fight you. Not only that, anabolic hormones may drop and sometimes your immune system is affected as well. It's just not "normal" to walk around all the time with literally no subcutaneous body fat.

Instead of attempting to hold the peak, I cycle back into a less demanding off-season program and avoid creeping beyond 9.9% body fat. Some years I've stayed leaner - like 6-7%, (which takes effort), especially when I knew I would be photographed, but I don't let my body fat go over 10%.

This practice isn't just restricted to bodybuilders. Athletes in all sports use periodization to build themselves up to their best shape for competition. Is a pro football player in the same condition in March-April as he is in August-September? Not a chance. Many show up fat and out of shape (relatively speaking) for training camp, others just need fine tuning, but none are in peak form... that's why they have training camp!!!

There's another reason you wouldn't want to maintain a "ripped to shreds" physique all year round – you'd have to be dieting (calorie restricted) all the time. And this is one of the reasons that 95% of people can't lose weight and keep it off --they are CHRONIC dieters... always on some type of diet. Know anyone like that?

You can't stay on restricted low calories indefinitely. Sooner or later your metabolism slows down and you plateau as your body adapts to the chronically lowered food intake. But if you diet for fat loss and push incredibly hard for 3 months, then ease off for a while and eat a little more (healthy food, not "pigging out"), your metabolic rate is re-stimulated. In a few weeks or months, you can return to another fat loss phase and reach an even lower body fat level, until you finally reach the point that's your happy maintenance level for life – a level that is healthy and realistic – as well as visually appealing.

Bodybuilders have discovered a methodology for losing fat that's so effective, it puts them in complete control of their body composition. They've mastered this area of their lives and will never have to worry about it again. If they ever "slip" and fall off the wagon like all humans do at times … no problem! They know how to get back into shape fast.

Bodybuilders have the tools and knowledge to hold a low body fat all year round (such as 9% for men, or about 15% for women), and then at a whim, to reach a temporary "peak" of extremely low body fat for the purpose of competition. Maybe most important of all, they have the power and control to slowly ease back from peak shape into maintenance, and not balloon up and yo-yo like most conventional dieters!

What if you had the power to stay lean all year round, and then get super lean when summer rolled around, or when you took your vacation to the Caribbean, or when your wedding date was coming up? Wouldn't you like to be in control of your body like that? Isn't that the same thing that bodybuilders and fitness/figure competitors do, only on a more practical, real-world level?

So even if you have no competitive aspirations whatsoever, don't you agree that there's something of value everyone could learn from physique athletes? Don't model yourself after the huge crowd of losers who gobble diet pills, buy exercise gimmicks and suffer through starvation diets like automatons, only to gain back everything they lost! Instead, learn from the leanest athletes on Earth - natural bodybuilders and fitness competitors…

These physique athletes get as ripped as they want to be, exactly when they want to, simply by manipulating their diets in a cyclical fashion between pre-contest "cutting" programs and off season "maintenance" or "muscle growth" programs. Even if you have no desire to ever compete, try this seasonal "peaking" approach yourself and you'll see that it can work as well for you as it does for elite bodybuilders.

 

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The Little Thing in Your Head That's Keeping You Fat


I have no doubt that a scientist somewhere just read the title of this article and said out loud, "YES! Venuto is right! That little thing in your head – the hypothalamus – it IS the thing that is keeping you fat! By George, that Venuto guy isn't a dumb bodybuilder after all – he's been doing his research!" At which moment, I will be shaking my head and thinking, "you need to get out of the laboratory and into the real world, with real people, buddy." Okay, okay, to be fair, Neuro-endocrine control of appetite and body fat really is quite fascinating. But today, I'm talking about PSYCH-ology, not PHYSI-ology. The little thing in your head that's keeping you fat is actually just a….

Limiting belief!

Self-limiting beliefs are among the biggest problems that people deal with in their struggles to achieve a healthy ideal weight. They're also one of the reasons that so many people start to falter or fall off the diet and exercise wagon as early as late January or early February in their New Year's goal pursuits.

If you're that science guy I spoke of and you're about to bail because you're thinking, "Here we go again… another psycho-babble, self help article," then think again. A belief is the force behind the placebo effect, which is well known by every scientist and medical professional. A respected doctor gives a patient a pill and is told it's a powerful drug. The patient gets well immediately, not knowing that the "miraculous" substance was a dummy pill. Inert. Sugar. The miracle was in the mind.

But beliefs are not only involved in the mind-body connection, they are unconscious programs that control your behavior. The most important factor in whether you achieve the body and the health you want is NOT what diet or training program you follow. It's what makes you follow your diet and training program. And guess what? What you believe controls your behavior - whether you will stick with your program or sabotage it with cheating, bingeing or inconsistency.

What to do about limiting beliefs

Ok, so now you agree that beliefs are psychological factors that affect you physically by controlling your behavior, including your eating, exercising and lifestyle. What now? 3 steps. 2 questions.

STEP 1: IDENTIFY LIMITING BELIEFS

You are fully aware of many of your beliefs. For example, beliefs about spirituality or politics are usually in the front of your conscious mind.

But the beliefs that hold back your health and physical development the most are usually the ones you don't even know you have. They are like unconscious "brain software," running silently in the background.

So the first step is to bring those unconscious and potentially damaging beliefs up to the surface so you are aware of them. You can't fix a problem if you don't know you have one.

2 Quick Questions That Will Help Draw Out Your Beliefs

Beliefs can go back to childhood, but don't worry, you don't have to go to a psychotherapist and be regressed back to kindergarten. It's simpler than that. But it does pay to do this questioning process as a formal "exercise" with serious quiet time, with pen and paper (instead of just thinking about it).

 

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Question #1: What causes me to be overweight (or unhealthy, or not having the body I want)?

Question #2: What's preventing me from getting leaner? (or healthier?)

Spend some time with it and see how big of a list you can create. Ask yourself whether each belief helps or hurts you. Does it move you forward or backward. Does it empower or disempower you? The ones that hurt you or hold you back will be obvious. You may come up with beliefs such as:

"I'm overweight and I can't get leaner because":

I have no time
I'm too old
I can't stop eating
I hate exercise
You just can't do it when you have 4 kids
It's impossible after having a hip replacement

But the million dollar question is: are these beliefs actually true?

Beliefs are not facts. You may hold your beliefs as absolute reality, but when you deconstruct them and challenge them, you may see that they don't hold any water.

Self limiting beliefs are false interpretations (negative thought patterns) that hold you back. And you keep holding on to them because making excuses and staying the same is a lot more convenient than changing, isn't it? Change requires hard work, effort and leaving your comfort zone.

Your mission now: weaken the limiting beliefs and get rid of them

STEP 2: CHALLENGE THOSE BELIEFS

How do you challenge a belief? 4 ways:

(A) Challenge it directly: Is the belief even valid at all? See if you can find a "counter example" that disproves your belief. For example; if you think that after you've had 3 or 4 kids, it's impossible to get a nice flat stomach, what will you say after I introduce you to a dozen of my clients and readers who had 3 or 4 kids and went from bulging belly to rock-hard flat stomach? If they did it, then how could your belief be valid? Answer: It WASN'T! You believed something false and inaccurate and it was holding you back!

(B) Challenge the source: Is it your belief, or have you been living what your parents, peers or culture handed down to you? Just the realization that a belief wasn't yours to begin with is enough to shatter it.

(C) Challenge the usefulness of the belief: Ok, so you believed something when you were younger. Does still believing it has any usefulness today? Does it help you move closer to what you want in your life today? If not, then wouldn't today be a good time to get rid of it?

(D) Challenging the belief by weighing the consequences: If you keep this belief, what is it going to cost you? What will the pain be like? What will you miss? And what will these consequences be if you don't change it NOW?

STEP 3: INSTALL A NEW BELIEF

Nature abhors a vacuum, as Spinoza once said. You don't simply get rid of a belief, you must also replace it. What things would you want and need to believe instead that would create positive behaviors that would move you toward your goal? Write them down, then massage them into an affirmation. For example, if you've hung your hat on the belief that you didn't have time to exercise, could you write a new affirmation of belief similar to this?

"I'm a very busy person, so that means I must set clear priorities and I must keep my health and body on the top of my priority list. I always schedule time for my most important priorities, I am efficient with my training, and I use every minute of my day wisely. And if Barack Obama, the busiest person in the world, can train for 45 minutes a day 6 days a week, there's no excuse for me. I can do it too."

Write down your new belief affirmations and read them, right along with your goals, every day.

Then "activate" this affirmation by doing what Olympic and professional athletes do: engaging in mental rehearsal. Visualize yourself carrying out the behaviors that this belief would generate. Think about and feel what it would be like to take those positive actions steps and play mental movies of how your life would change by doing so. Involve all your senses: see it, hear it, feel it.

Keep it up until you start to see your behavior change and your habitual actions come into alignment with your goals/intentions. If you're diligent, you'll see changes in attitude and behavior with 21-30 days. It may happen sooner. It may take longer if you've carried deep, lifelong limiting beliefs. But in less than a month, the roots of the new belief pattern will be formed.

Then you can update your goals and affirmations to reflect your current priorities and move on to the next goal you want to achieve or the next limiting belief you want to change. Keep THAT up, and pretty soon, you will be LIMIT-LESS!

BELIEVE ME, spending quality time understanding and working on your beliefs is a lot more productive than spending time in forums arguing about whether a low carb program is better than a high carb program… or even whether the cure for obesity is found in the arcuate nucleus of the lower hypothalamus. It's in your head all right… but most people have been looking in the wrong place.

 

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Instead of New Year's Resolutions, Set S.M.A.R.T.E.R. Goals


Why do new year's resolutions usually fail? Why do you start with guns blazing on January 1st, but by February, you're losing motivation, cheating on your diet, skipping workouts, and slipping back into old patterns? John LaValle, a master trainer of Neuro Linguistic Programming (NLP) suggests that we should take a closer look at the meaning behind the word "Resolution." Being derived from the word "re-solve," it really means "to solve again." And isn't that exactly what happens? You solve the same problem again and again, year after year?

You know what I'm talking about… That 20 pounds you lost last year, and promptly gained it right back… you are now resolving to take it off again aren't you? The very nature of the word resolution implies gaining it back again.

Suggestion: don't make resolutions. Set SMARTER goals.

Resolutions aren't real goals. They're more like wishes, and wishes are wishy-washy. A wish becomes a goal the moment you put it in writing. When you write your goals in a certain way, following scientific principles of success psychology, you'll skyrocket your chances of getting what you want this year… and keeping it.

One of the most tried and true methods for goal achievement is the SMART goals formula. If you searched the net for SMART goals, you would probably find a dozen different variations on the SMART goal acronym. Here's my version of SMART goals, along with a little extra to make them even SMART-ER.

1. Specific. Set goals with clarity. Your mind does not respond well to vague generalities. If you say your goal is to lose weight and then you lose one pound, then you've reached your goal. Is that what you really wanted? Get clear. Be precise. Be specific.

2. Measurable. Set goals that can be quantified in measurable units such as pounds, body fat percentage, lean body mass, inches and clothing sizes. Performance goals can include strength (lbs or kilos lifted) and repetitions completed. Don't forget to include health goals as well, such as blood pressure and blood lipids.

3. Accountable. Set goals you can be held accountable to. First be accountable to yourself by using a weekly progress chart, a daily nutrition diary and a training journal. Then double your motivation with external accountability and submit your results and journals to someone else who will hold you to your commitments.

4. Realistic.
Set goals that are attainable and maintainable. If you lose two pounds of fat per week, you are doing awesome. 30 pounds in 30 days sounds great in the advertisements, but it is not typical, and rapid weight loss is likely to consist of muscle and water, not fat, and is nearly impossible to maintain.

 

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5. Time Bound. Set goals with deadlines. Time limits are highly motivating. With no time limit, there is no urgency for completion. Set goals for daily workouts and nutrition, weekly weight and body composition and 12 week changes in weight, body fat or measurements. Set long term goals as well for one year, five years and even beyond. For all time periods, be certain that your deadline is realistic.

Now we add some motivational ooompf for this year by making your goals even SMART-ER!

6. Emotional. Goals give you a direction, but strong emotions are the propulsion system that drives you in that direction. Build up a burning desire by focusing on the emotional reasons why you want to achieve your goal. Connect your goals to your values. What's most important to you about reaching your goal? If you reach 9% body fat, or whatever is your target, what will that do for you? What will your life look like then? How will it make you FEEL?

7. Reviewed often. Resolutions fail because they are casually set once at the beginning of the year and easily forgotten. Stay laser-focused by writing and reading your goals every day. Repetition is one of the keys to re-programming your mental computer for success. Use the goal card technique. Write your single most important body or fitness goal on a small card, then carry it with you every where you go, reading it several times a day.

S.M.A.R.T.E.R. GOALS is a simple, memorable formula for goal setting and goal getting. It may not be new, but then again, there are no new fundamentals. Methods and tactics may change, but scientific principles of success never change. And don't forget to make your goals even smarter this year. A goal that's not strongly desired and kept in front of you every day will be forgotten. Stay focused, eat right, train hard and expect success!

"A goal that is casually set and lightly taken will be freely abandoned at the first obstacle." - Zig Ziglar, Motivational Speaker

 

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Facebook and Social Media - The Next Marketing Opportunity



Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.

Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.
The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.
Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.



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Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.


How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.
Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.
Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

 

 

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How to Stay on Your Diet and Stay in Shape Over the Holidays Without Turning into a Miserable Scrooge

My mom makes the most amazing Christmas cake in the world; it's been a tradition in our family for as long as I can remember. First, she mixes up a light, fluffy, vanilla cake mix, pours it into the pans and then pops it in the oven. After it's been baked, she stacks the cake in two layers with whipped cream spread generously between each layer. She then pours on red and green Jell-O, which gets soaked up inside the cake. Next, whipped cream is smothered all the way around for frosting. And finally, she garnishes it with red and green sprinkles. A few red and green-striped candy canes are stuck in the top as the finishing touch, and off it goes to the refrigerator so it can be served chilled later.

Now let me tell you, as a bodybuilder, I have a lot of discipline. But when that moist, delicious, red and green, Jell-O-filled, whipped-cream covered cake is sitting on the table in front of me on December 25th, it takes every ounce of my willpower to keep from calling it a "VERY high carb day" and devouring numerous very large slices.

Despite the temptation, I don't "pig out" nor do I deprive myself. Instead, I'm content with eating my single piece, savoring every mouthwatering bite, all the while repeating my mantra, "Nothing tastes as good as being lean feels."
The next day, on December 26th, I'm on the bike or Stairmaster at the crack of dawn, followed by six perfect meals of lean protein and complex carbohydrate - just like every other day of the year.
A week later, on December 31st, I usually go out for a nice dinner (very naughty food, I must admit), and then we toast champagne to the New Year at midnight. I'm in bed at a reasonable hour shortly thereafter.
Unless it's a scheduled day of rest on New Years day, I'm not groggy and hung over like many of my friends are. I'm in the gym squatting, bench pressing, curling, or "stairmastering" just like I usually am.
And here's the point: You can and should enjoy the holidays. You can enjoy being with family and going out with friends. You can go to holiday parties and have fun. You can enjoy a few "naughty" meals. You can have a piece of cake and a glass or two of champagne. There's no reason why you can't enjoy yourself AND stay healthy, lean and fit through the holidays. All it takes is some planning, some goal-setting and little dose of old-fashioned discipline.
I'd like to share with you 10 ways that you can follow your diet and stay in great shape over the holidays without turning into a "miserable Scrooge." If you follow this advice, then you'll be one of the proud few with a New Year's resolution to be the best you've ever been in the new year to come - instead of one of the guilt-ridden many who must resolve to reclaim what they lost over the year that's just passed them by.

1. Expect to stay on your program over the holidays

"Fail to plan and you plan to fail" is a time worn and cliché statement, but it's still some of the best success advice you will ever hear.
Not only do most people fail to plan, they consciously plan to fail over the holidays. Most people expect to "blow" their diet and skip workouts over the holidays. They expect to eat more, to exercise less and to gain weight. As a result, they don't even make the effort.
Instead of taking control, they resign themselves to maintenance at best, or back-sliding at worst. This negative expectancy leads to a self-fulfilling prophecy. By the first week of January, they're in the worst shape they've been in for a year and they frantically make New Year's resolutions to shed the excess fat they've gained.
You can avoid this trap by planning to succeed during the holidays. Set up a positive expectation. Resolve now that you will not tolerate slipping backwards. Keep your standards up and don't settle! Not only can you plan to "stay in shape" over the holidays, you can plan to improve! All you have to do is make the decision and expect success.
 

2. Plan all your workouts in advance

You know your schedule is going to get hectic over the holidays. You'll be cooking, shopping, wrapping gifts, sending cards, going to parties, traveling, visiting family, and so on. To stay on your training and nutrition regimen is definitely going to take some sound time management skills.
Plan your schedule in advance. Anticipate what's coming up. Write it down. Put it on your calendar. By doing so, you won't be caught unprepared.
Use a schedule book or monthly calendar and "make appointments" for ALL your workouts for the entire holiday season. Then, post a copy where you will be forced to look at it every day. This is a powerful exercise that will keep you focused and force you to think about and prepare for each upcoming workout.
If you try to "wing it" and squeeze in your workouts and meals whenever you have time left over, you'll find that there never is any time left over! Somehow your daily activities always seem to "expand" to fill the hours in every day. So schedule your workouts and meal times in your calendar just like you would any other appointment or event. Once you've done that, stick to your schedule religiously.
 

3. Set some compelling training and fitness goals over the holiday period

Don't wait until January 1st to set your goals just because you think it will be harder to achieve them over the holidays. On the contrary, studies on personal achievement have shown that you'll usually reach 80% of the goals you put onto paper. The problem is that few people set any goals at all, and fewer still set them during the holidays.
Why wait? Why not do it now? Set some big goals that you can start working on during the holidays:
Set a goal to lose the 25 lbs you've always wanted to lose NOW Set the goal to gain 10 lbs of solid muscle NOW Been contemplating a competition in bodybuilding, fitness or the new ladies figure division? Pick an early spring show and GO FOR IT - START TRAINING NOW!
Goal setting should not be a once a year affair, it should be a continuous process. You should always have your goals in writing and your list should be regularly updated and rewritten. If you only set goals once a year, you're not going to accomplish much in your life.
 

4. Give yourself permission to have "free meals" - and schedule them in

A planned "free meal" or "re-feeding day" helps you to stay on your program better in the long run. If you're too strict all the time, you're setting yourself up for cravings and binge eating.
A few free meals per week will have very little effect on your physique. Also, if you've been on a strict, low carb and/or low calorie regimen for a long time, a full day of maintenance level calories might actually be good for you! It will boost your metabolic rate and give your body the signal that you're not starving and that it's ok to keep burning a lot of calories.
Over the holidays, schedule your dinners and parties so they become your "free meals." Then, for the rest of your meals, be steadfast! Just the fact that you know you have free meals coming up will relieve the pressure of staying on a strict diet for a long time.
Also, when you do have your free meal – ENJOY IT! If you're going to eat it and feel guilty, then don't have it at all. If you've stayed with the program all week long, then when your free meal rolls around, you deserve it!
 

5. If you fall off the wagon, get right back on it

So you had about a dozen too many of those Christmas cookies did you? Don't worry; because you have free meals built into your plan, you shouldn't let guilt immobilize you. Even if you fall completely off the wagon, don't beat yourself up. All you have to do is get right back on your program without missing another beat.
Too many people mess up once and then think their entire diet is ruined. They feel as if everything they've done prior to that day was wasted and there's no sense going on. Or even worse, they rationalize to themselves, "Well, I already cheated, so it doesn't matter now, I might as well keep pigging out."
That's nonsense. If you threw in the towel every time you didn't score 100% on your diet, most people would never get through more than a few days on any structured program. Just because you slip up once doesn't mean you should quit! You're only human. Don't let one small slip keep you derailed. Firmly plant your wheels back on the tracks and start rolling again.
 

6. Maintain your consistent eating schedule

If there's one thing that all people who successfully get lean and stay lean have in common, it's consistency. Without it, you never get any momentum going. It's like taking two steps forward, only to take three steps back.
Many people allow the busy holidays to throw them off their regular eating schedule. They completely veer off their usual meal frequency, or they start eating foods they would normally never eat (because "it's there").
Once you have a habit or pattern going, it's fairly easy to keep it going. But once you lose momentum, it's very difficult to get it going again because you must overcome inertia all over again. (An object at rest tends to stay at rest!)
On the major holidays, when there's a big dinner scheduled, many people think that skipping their morning and afternoon meals to "save room" for the big one later is a good idea. It's not. This is actually a good way to invite a binge that could set your back for days.
Don't lose your consistency or your momentum. Continue with your pattern of eating small, frequent meals all year round. All you have to do is count your holiday dinners as one of your regular meals and keep them small.
 

7. Control your portion sizes

You can have your cake and eat it too – you just can't eat the whole thing! One of the most important rules to remember this holiday season is the law of energy balance, which states: To lose body fat, you must consume fewer calories than you burn up each day.
There are two corollaries to the law of energy balance:
1. A caloric surplus gets stored as fat – even healthy food.
2. Small amounts of anything – even junk food – will NOT get stored as fat if you stay in a calorie deficit.
There's no reason to deprive yourself of things you enjoy. Just make sure you don't overindulge. As long as you enjoy your favorite foods in moderation, and you keep working out, it won't end up around your waistline.

8. Don't buy into the low standards and expectations of others

Keep your standards high, but don't expect other people's standards to be as high as yours. Remember that most people have already planned in advance to fail at fitness over the holidays. You've decided to stay strong (haven't you?) Don't let their negative influence drag you down.
When you've reached your pre-ordained drink limit, say "When" and switch to water or a non alcoholic, non caloric beverage. When they offer you seconds on dessert, politely say, "No thank you, it was absolutely delicious, but I'm full, I can't eat another bite." And when the wee hours of the morning start to roll around, and your friends are egging you on to keep partying, politely tell them you need your sleep. Tomorrow is a work out day. If they're really your friends, they'll understand.
 

9. Make the best choices possible in every situation.

You know those tables you see at holiday parties that are covered with yards of chips, dips, pretzels, cookies, salami, candies, punch, liquor, and a seemingly endless assortment of other goodies? Well, did you also notice that there is usually a tray full of carrot sticks, cauliflower, celery and other healthy snacks too?
No matter where you are, you always have choices. Sometimes you have to choose between bad and worse. Other times you can choose between good and better. But always make the best choice possible based on whatever your options are. If nothing else, you can choose to eat a small portion of something "bad" rather than a huge portion, thereby obeying the law of calorie balance.
Chances are good that there's probably something healthy on the menu at every holiday gathering. As you know, lean proteins and fibrous carbs are a great for getting lean, so fill up on the turkey breast, try to get a vegetable in there, and go easy on the desserts.
 

10. If you drink, enjoy alcohol in moderation

If you enjoy having a few drinks on special occasions, then go ahead and have a drink or two. But if you're serious about your fitness goals, then drink infrequently and in moderation. Alcohol puts fat oxidation on hold while providing a large amount of calories. When there's alcohol in your bloodstream, you're not in fat burning mode.
I've never met anyone who was truly serious about fat loss or bodybuilding who was a heavy drinker. Alcohol and muscles just don't mix. The impact goes beyond added body fat; your energy levels and workouts can be affected for days after a night of heavy drinking. A glass of wine may have health benefits, but there's never any reason or excuse for binge drinking or getting drunk.
So go ahead and toast to the New Year, but know when to say when.
 
In conclusion, there's no reason to let your exercise and nutrition program spoil your holidays, but there's also no reason to let your holidays spoil your exercise and nutrition program! Put these 10 holiday tips into practice and you can start losing fat today, not next year.

 

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How To Lose 20 Pounds Really, Really Fast


Back "in the day" when I was a full time personal trainer and I met with weight loss clients in person at my New Jersey Health Club, the first thing I would always ask during the initial consultation was:

"Tell me what you want... and I'll show you how to get it."

Typical reply from client:

"I want to lose 20 pounds fast."

My reply:

"Are you SURE that's what you want? ...If I can show you how to lose 20 pounds REALLY fast, will that make you happy?"

They nodded their head affirmatively as their eyes lit up in anticipation of the rapid weight loss secrets I was about to reveal...

Their face went white when - with a totally straight face – I pulled out a hacksaw and started walking towards them.... menacingly.

Not sure whether to laugh or run in sheer terror, they said,

"What the heck are you doing?"

"You said you wanted to lose 20 pounds fast. This is the easiest, surest, most effective way I know to take 20 pounds off you FAST! In fact, I figure that right leg of yours might even weigh 25 pounds!"

I kept walking closer and started to get into sawing position, wielding my fast, effective and guaranteed weight loss tool...

"Bear with me because this IS quick, but sometimes it takes a few minutes for me to cut through the bone."

By this time, my client (and I) are either completely cracking up, I have seriously scared the living you know what out of them, or they just think I'm a complete lunatic... (depends on whether I was able to keep a straight face or not)

Finally, the light bulb goes on, and my client would see where I was going with this:

"Okay, smart alec," I get it... I don't want to lose WEIGHT, I want to lose FAT."

Sometimes I would be having so much fun, I would just keep on playin'...

"But why not? This is easy, fast and guaranteed - just what everyone wants these days... it's even better than taking a pill! Come on... let me hack it off! You'll be my next testimonial: 'I lost 20 pounds in 5 minutes!' Imagine what that will do for my business!"

"Very funny. I told you, I get it! I want to lose FAT, not muscles and bones. I need my leg!"

Naturally, of course, I don't always have to pull out my trusty blade. Every once in a while... about as often as a total solar eclipse... a client answers my question like this:

"What do I want? Tom, I want to lose 20 pounds of body fat in the next 12 weeks. I want to do it slowly, safely and healthfully and then keep it off permanently. I want all the fat around my hips and thighs completely gone and I want a firm flat stomach. I want muscle all over my body while still looking feminine. I'd like to see myself at about 16% body fat and maintain all my muscle or gain a few pounds of lean mass if I can, especially in my arms. This is important to me because I want to set a good example for my kids, I want to be healthy and live to at least 90 and I want my husband to look at me and say, "I love your body," and I want to be able to *honestly* say back to him, "me too!"

It is on these rare occasions that I know there is still intelligent life on this planet.

If you could answer the question, "What do you want" with the lucidity, clarity and specificity that this woman did, I don't think you would ever have any difficulty reaching your health and fitness goals... or any other goal in your life, for that matter.

Her answer was what you call a very "well-formed" goal, backed up with lots of emotional motivation-inducing "reasons why."

"I want to lose weight" is a poorly-formed goal.

 

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"Weight" is not the same as "fat." Weight includes muscle, bone, internal organs as well as lots and lots of water.

If you only learn ONE thing from all my newsletters, articles and books, PLEASE learn this:

WHAT YOU REALLY WANT IS TO BURN THE FAT, WHILE KEEPING THE MUSCLE!!!!

FAT LOSS is what you want, not weight loss.

If your body were 100% rock-solid muscle, with absolutely nothing that jiggled (unless it was supposed to), would you care how much you weighed?

I bet you wouldn't! And if that's true, then…

STOP WORSHIPPING THE SCALE AND START MEASURING YOUR BODY COMPOSITION!

By measuring your body fat, you take the guesswork out of your health and fitness plan and you get an accurate picture of what's really happening in your body as a result of your diet and exercise program.

Instead of worrying about whether you are losing muscle, or wondering if you are losing fat, you can measure it and KNOW for sure. (I always get a good chuckle when someone tells me they're worried about losing muscle when they don't even measure how much muscle they have!)

Instead of being confused by all the "opinions" from weight loss and exercise "experts" who are all telling you something different, you can MEASURE your body composition and based on the results, you can KNOW for sure whether your program is working.

A very wise man once said,

"A single measurement is worth a thousand opinions."

So, how do you measure body fat?

Thanks to technology, there are some methods today that are so accurate, they can tell you whether your left pinky has more fat than your right pinky! Unfortunately, many of them are either too expensive or they are inaccessible, being found only in hospitals or research facilities

If you want to learn a LOT about various body fat testing methods, chapter 3 of my e-book, Burn The Fat, Feed The Muscle  goes into great detail about the pros and cons of all the various fat testing methods. Instead of re-hashing it all here, let me give you three quick and easy, practical suggestions:

Suggestion 1: Have a trainer or fitness professional measure you if this service is available at your local health club. Sometimes, there's a charge - usually $15 - $25, although some clubs offer the service for free to all their members.

Suggestion 2: Purchase an Accu-measure skinfold caliper. Do a google or yahoo search to find a reseller.

The Accu-measure was designed to allow you to measure your own body fat in the privacy of your own home (you don't need someone else to measure you)

Some people wonder if this is really accurate. Truth is, it's not quite as accurate as a multi site skinfold test from an experienced tester, but what's most important is not the "accuracy" per se, but the reliability and consistency of your measurements so you can track your progress. Skinfold calipers in general are not accurate or inaccurate, it's the person doing the test that is accurate or inaccurate.

Suggestion 3: If you have a spouse, roommate, or friend who can measure your body fat, you can purchase a Slim Guide body fat caliper (or just about any brand of caliper) from Creative Health Products: chponline.com

The Slimguide is the best inexpensive caliper available (about $20), but it wasn't designed for you to measure your own body fat like the Accu Measure. You'll need someone to measure you with this caliper. Other models of body fat calipers (if you want to splurge), range from $150 to $450. (At our health clubs, I use the electronic "SKYNDEX" caliper with the 4-site "Durnin formula.")

The calipers come with instructions, or you can use these formulas, which I have used and found to be very accurate:

4 Site formula for men (abdomen, suprailiac, thigh, tricep)

% fat = .29288(sum of 4 skinfolds) - 0.0005(sum of four skinfolds squared) + 0.15845(age) - 5.76377

4-Site Formula for women (abdomen, suprailiac, thigh, tricep)

% Fat = (.29669)(sum of 4 skinfolds) - (.00043)(Sum of four skinfolds squared) + .02963(age) + 1.4072

[Source: Jackson A S, Pollock, M (1985) Practical assessment of body composition. Physician Sport Med. 13: 76-90.]

Body fat percentages vary based on age and gender, but 20-25% body fat is average for women (15-19% is ideal), while 15-20% is average for men (10-14% is ideal). I have detailed charts for body fat charts in my e-book if you're interested.

Once you know your body fat percentage, then weigh yourself and record your weight and body fat on a progress chart such as the one found in my Burn The Fat Feed The Muscle Program (a fat loss program, not a weight loss program). This chart is how you will track your progress and "keep score."

You can calculate your lean body mass (muscle and other fat free tissue) very easily just by crunching some numbers:

For example, if you weigh 200 pounds and you have 10% body fat then you have 20 pounds of fat (10% of 200 = 20). That means you have a lean body mass (LBM) of 180 pounds.

Now we're talking! With this data, you can get a really clear picture of how your exercise and nutrition program are affecting your physique.

Losing weight is very easy. Losing fat - and keeping it off without losing muscle - is a much bigger challenge. If you simply wanted to lose weight, we could just chop off your leg.

Or, (slightly less painful), I could show you how to drop 10 - 15 pounds over the weekend just by dehydrating yourself and using natural herbal diuretics. Wrestlers do it all the time to make a weight class. But what good would that do if it's almost all water and you're just going to gain it all back within days?

You don't have to "throw away your scale" like many "experts" tell you to. By all means, keep using the scale, the tape measure and even photographs and the mirror - the more feedback the better - but body fat is where it's at.

By the way, I recently bought a chain saw and a shiny new axe from Home Depot, and I've been practicing my "American Psycho" and Jack Nicholson, "The Shining" impersonations... so if you want to come to my office any time soon for personal consultation, you'd better have the right answer to my question, "What do you want?"

 

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How an Entire Year Can Go By With No Results


If you've been doing the same nutrition, same calories, same cardio, same weight training and the same intensity for the entire past year with no changes, then you shouldn't be suprised if you've continued to get the SAME results (very little).

If you do more of the same, you usually get more of the same.

Caloric intake, for example is not something you calculate once and then never pay attention to again. Calories have to be calculated and customized for each individual in the beginning and then adjusted continuously in "real time" during the course of a fat loss program, based on actual results.

Just because you start at 1800, for example, doesn't mean your caloric intake should stay there. Calories may need to be increased or decreased depending on whether your goals, your body weight and your activity levels change and based on your weekly progress (or lack of).

Which brings me to another point. I am a huge fan of using progress charts. There is a saying in business management and sports coaching:

"What gets measured gets done."

When you start "keeping score" and tracking performance right down to the numbers, it's almost miraculous how this awareness of how you're doing translates into improved results.

When you track your body composition results every week, if a week or two goes by with no results, then you don't continue with more of what got you no results, you change some variable in your program immediately!

An old Turkish proverb that says,

"No matter how far you've traveled down the wrong road, always turn back!"

Of course, you don't have to throw out your entire program, you can simply "tweak" ONE or maybe two variables within the same program.

Also, when you measure, track and analyze muscle versus fat (body composition), instead of just scale weight, you might even discover you've gained some lean body mass and this offsets the drop on the scale (which means it's possible you made more progress than you thought).

Now, back to the calories. To break a plateau, you can take a reduction in calories, or an increase in activity, either of which will create a deficit if you are currently in energy balance, or increase your existing caloric deficit.

At the end of the day, fat loss boils down to calories in versus calories out, so if you plateau, you may need a simple calorie reduction, provided you don't restrict too low for too long (which tends to trigger your body's "starvation response.")

As for your cardio program, 3 days a week of cardio works for many people, but usually, I would consider three weekly cardio sesssions a maintenenance workout or at best a starting point for beginners, NOT a "maximum fat loss" program.

Example: this week, you could increase your cardio from 3 sessions to 4 sessions (or 4-5). If you combine the decrease in food intake with an increase in calories burned through activity, that will almost certainly get you burning fat again.

If it does, then stay with that cardio plan. If not, the next week go up to 5 days a week. Repeat this simple "feedback loop" process as many times and for as long as necessary.

Also remember that more (often) is not always better. You can also increase the intensity and get more calories burned in same amount of time. This feedback loop process can be used to make decisions about your training intensity, duration and type, as well as frequency.

Whichever strategy you choose to break the plateau, remember Albert Einstein's definition of insanity:

 

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"Insanity is to keep doing the same thing over and over again and expecting a different result."

Although this seems like common sense to some people, what happens is really quite common because it does appear that you're doing everything you're "supposed to be doing" with perfectly good intentions.

You may have all the key elements there: You're exercising (weights and cardio). You're watching your nutrition, and you've been disciplined and consistent in following it.

The trouble with many popular programs - even good ones - is that they are too dogmatic. Their entire program may revolve around "X" number of calories, "X" days per week of cardio and "X" days a week of weights….

And you're not allowed to "tamper" with that "holy grail" formula.

I can understand the rationale for a simple diet and exercise prescription for a beginner in order to not confuse them with too many choices, but what if it doesnt work after a month, three months, six months, A WHOLE YEAR? What if there are no options, what then?

In NLP, there's a principle, (borrowed from cybernetics), called The Law of Requisite Variety, which says,

"The person with the most flexibility is the person with the most power and the greatest chance for success."

You need to know what to do when you're not getting results… you need options and choices for breaking plateaus, and that's important because plateaus happen to everyone - including me.

Some people think that hitting a fat loss plateau means there's something wrong with them. But plateaus are natural and normal. In fact, you could look at it this way:

Hitting a plateau means your body is healthy and your body is functioning normally, because normal function of the body is to adapt effectively to stress, to protect you and to maintain homeostasis.

Exercise is a stress. Dieting is a stress. It's natural for your body to adapt to them. When you adapt, you must place a new "positive stress" on the body if you want continued improvement.

If you want to learn more details about how to change your program to break plateaus and make continuous progress as fast as safely possible, then I recommend you take a look at Burn the Fat, Feed The Muscle (BFFM).

BFFM has flexibility, feedback and performance tracking built right into it. Chapter 4 in BFFM teaches the "BFFM feedback loop method", and shows you how to chart progress and adjust your diet and workouts on a weekly basis, to keep you making progress or get you back on track if your progress stalls out.

There is no reason to allow even a few weeks, let alone an entire year to go by without results. But you can't expect to get different results if you continue doing more of what's not working.

Keep after it! Be persistent… but also be flexible!

 

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